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The @BarbieStyle series brings memorable looks from the Instagram account to life. Our latest entry presents the perfect pairing: Barbie and Ken, seen together for the first time in the collection. They each come with two complete luxury resort fashions, perfect for poolside lounging...

A new @BarbieStyle doll is here, and her look was chosen by Barbie Club 59 members! Barbie “Brooklyn” is ready to join your collection in a boho chic outfit that’s perfect for a special occasion or a night on the town. She shines in...

This daytime fashion pack is inspired by the @BarbieStyle account on Instagram! The true-to-life outfit offers a new opportunity to style Barbie and create your own photo-worthy moments. The “Spring Date” set includes a playful sleeveless floral dress with strappy shoulder ties. Purple heels,...

This nighttime city life fashion pack is inspired by the @BarbieStyle account on Instagram! Style Barbie to create your own photo-worthy moments with this true-to-life outfit. The “Urban Chic” set includes belted wide-leg trousers and a sleek white button-down cropped top. Sneakers, sunglasses, a...

The latest installment of the @BarbieStyle series brings fans behind the scenes to style Barbie doll in the @BarbieStyle Studio, featuring a chair and vanity with a light-up mirror, plus drawers and shelving to display premium, on-trend accessories. Dress Barbie doll for any occasion...

Chosen by fan vote on the @BarbieStyle Instagram account, this all-pink fashion pack offers Barbie doll a showstopping, ultra-glam look. Taking cues from today’s trends, this “Barbiecore” set features a pastel puffer, cropped tank, and glossy midi skirt. With knee-high boots and perfectly curated...

Chosen by fan vote on the @BarbieStyle Instagram account, this “Plazacore” fashion pack offers an impeccably curated and ultra-glamorous look for everyone’s favorite fashion icon: Barbie. With a cropped blazer and matching houndstooth skirt, you can style Barbie doll for photo-worthy moments inspired by...

Chosen by fan vote on the @BarbieStyle Instagram account, this “Tenniscore” fashion pack offers a beautifully curated, sporty-chic look for everyone’s favorite fashion icon: Barbie. You can style her for a perfect day on the courts in a one-shoulder athletic top, tennis skirt, and...

In our new series, Barbie explores couture throughout history, edited with a contemporary view. Inspired by the 18th century, our first doll wears a floral jacquard gown with puff sleeves and balloon skirt stitched high to reveal her petticoat and satin knee-high boots. All...

For the second entry in our history-inspired fantasy series, Barbie celebrates the Roaring Twenties in luxurious flapper-inspired couture. The shimmery nude gown drips with fringe details that sway with her every dance move. Heads will turn at the dramatic sweep of her powder-blue cape,...

The lovable lizard. The green machine. The finest reptile. Whatever you call him, Mr. Iguana is a sensation in the ring! Celebrate the partnership of WWE® and AAA® with our first-ever AAA action figure, the Ultimate Edition Mr. Iguana™. Together with two versions of...

Acid Proof Wide Leg JeansThese Acid Proof Wide Leg Jeans combine durability with contemporary style. Crafted to resist acid exposure, they offer exceptional protection for demanding environments while maintaining a relaxed, wide-leg fit for comfort and mobility. Ideal for professionals seeking reliable workwear without...

Acid Rush Splatter Cargo JeansStep into bold style with the Acid Rush Splatter Cargo Jeans. Featuring a striking splatter design and practical cargo pockets, these jeans combine edgy fashion with everyday functionality. Crafted for comfort and durability, they are perfect for making a statement...

Barbie and Aleali May break barriers together with this 6-piece wardrobe set personally designed by this fashion icon who’s paved her way into the male-dominated world of streetwear. Aleali used a jade color palette inspired by the first pieces of jewelry gifted to her...

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken! Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. And she...

Created by Ruth Handler in 1959, Barbie has been an icon for fashion, and served as a model of female independence for girls everywhere for generations. Through countless jobs, dreams, and styles, she shows that you can become whomever you want to be! In...

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie; hasn't broken! Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. We're thrilled...

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken! Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. In honor...

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken! Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. This ALEX...

Alex Morgan is honored as a Barbie® “Shero,” a woman who has broken boundaries to inspire the next generation of girls. Long before becoming co-captain of the U.S. women’s national soccer team, Alex demonstrated her winning attitude on and off the field. From winning...